Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history ...
National health insurance was a way to ensure proper healthcare for all Americans without infringing on the rights of physicians (Harris 1969). The Truman administration was trying to build awareness of and support for national health ...
This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics.
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization ...
In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more.
Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during ...
In this book, Mark Weiner applies his years of experience with Delahaye to offer case studies and analyses that break down the science of PR measurement in a way that is easy to understand and apply.
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to ...
PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR ...
I. E. This Is Pr: Realities of Public Relations