Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
- ISBN-10
- 1119203406
- ISBN-13
- 9781119203407
- Category
- Telemarketing
- Pages
- 204
- Language
- English
- Published
- 2010
- Author
- Idil Miriam Cakim
Description
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
Get the book
Other editions
-
- 2009-12-15
- 208 pages
- Paperback
- John Wiley & Sons
Similar books
-
Die neuen Marketing- und PR-Regeln im Web 2.0: wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing...
By David Meerman ScottDie neuen Marketing- und PR-Regeln im Web 2.0: wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing...
-
I'd Rather Have a Root Canal Than Do Cold Calling!
By Shawn A. GreeneI'd Rather Have a Root Canal Than Do Cold Calling!
-
Fearless Cold Calling: How to Turn Cold Leads Into Hot Prospects
By Mark SanfordFearless Cold Calling: How to Turn Cold Leads Into Hot Prospects
-
Cold Calling for Chickens
By Bob Etherington- The secrets of effective cold calling that will transform chickens into successful salespeople.- The book is based on a hugely successful course delivered by the author to thousands of businesspeople.
-
I'd Rather Have a Root Canal Than Do Cold Calling!: Who Says Telemarketing Has to Be Torture?
By Shawn GreeneWith humor and before-and-after scripts to show you how to make effective, natural-sounding calls in sync with a consultative style. Explains how to avoid common mistakes, and includes practical tips.
-
Better Business by Phone: A Guide to Effective Telebusiness Management
By Valerie O'Dea... base . Incoming / Inbound Sales Calls The terminology used to describe the purpose of these calls is ' reactive ' where the ...
-
How to Sell More, in Less Time, with No Rejection: Using Common Sense Telephone Techniques Inc
By Art SobczakHow to Sell More, in Less Time, with No Rejection: Using Common Sense Telephone Techniques Inc