Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases
ISBN-10
1119563135
ISBN-13
9781119563136
Series
Strategic Management
Category
Business & Economics
Pages
512
Language
English
Published
2020-01-29
Publisher
John Wiley & Sons
Authors
Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen

Description

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.

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