Contemporary Business
- ISBN-10
- 1119812631
- ISBN-13
- 9781119812630
- Series
- Contemporary Business
- Category
- Business & Economics
- Pages
- 672
- Language
- English
- Published
- 2021-08-17
- Publisher
- John Wiley & Sons
- Authors
- Louis E. Boone, David L. Kurtz, Brahm Canzer
Description
In the newly revised 19th Edition of Contemporary Business, a distinguished team of business experts delivers an accessible and intuitive introduction to central concepts in business and management. Designed to engage with and cultivate interest in the world of business, the book explores topics as varied as entrepreneurship, promotion and pricing strategies, the role of technology in modern business, and customer-driven marketing.
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