Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment
ISBN-10
1134612753
ISBN-13
9781134612758
Category
Business & Economics
Pages
224
Language
English
Published
2002-01-04
Publisher
Routledge
Author
Andrew Crane

Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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