Consumer Research: Postcards From the Edge
- ISBN-10
- 1134690029
- ISBN-13
- 9781134690022
- Category
- Business & Economics
- Pages
- 424
- Language
- English
- Published
- 2005-06-23
- Publisher
- Routledge
- Authors
- Stephen Brown, Darach Turley
Description
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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Other editions
-
- 1995-06-09
- 432 pages
- Ebook
- SAGE Publications
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