Consumer Research
- ISBN-10
- 0803972970
- ISBN-13
- 9780803972971
- Category
- Business & Economics
- Pages
- 419
- Language
- English
- Published
- 1995-06-09
- Publisher
- SAGE
- Author
- Morris B. Holbrook
Description
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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Other editions
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- 1995-06-09
- 432 pages
- Ebook
- SAGE Publications
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