The Media Handbook
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the complete media planning and buying process.
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThis popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying process.
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes.
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying processes.
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen E. KatzWritten as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process.