Qualitative Research Methods for Media Studies
- ISBN-10
- 1136200886
- ISBN-13
- 9781136200885
- Series
- Qualitative Research Methods for Media Studies
- Category
- Social Science
- Pages
- 248
- Language
- English
- Published
- 2012-11-12
- Publisher
- Routledge
- Author
- Bonnie Brennen
Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
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