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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice.
A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment.
A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today’s convergent media environment.
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice.