Managing Visitor Attractions
- ISBN-10
- 1136381287
- ISBN-13
- 9781136381287
- Series
- Managing Visitor Attractions
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2009-11-03
- Publisher
- Routledge
- Authors
- Stephen Wanhill, Brian Garrod
Description
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Get the book
Other editions
Similar books
-
Managing Visitor Attractions: New Directions
By C. Michael Hall, Bruce Prideaux, Alan FyallBut it was at the 1893 Chicago's Columbian Exposition that a major architectural innovation (conforming to the stereotype of new product development) took place with the introduction of George Ferris's Giant Wheel and the ...
-
Development and Management of Visitor Attractions
By Stephen J. Page, John Swarbrooketraditional zoos in which animals were kept in cages, for the entertainment, as well as the education, of city dwellers ... People have always been attracted by the chance to see wildlife but the nature of wildlife attractions, ...
-
The Management of Visitor Attractions and Events
By Terry Stevens, John Walsh-HeronThe Management of Visitor Attractions and Events
-
Tourism Management
By Stephen PageThis bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed ...
-
Visitor Attractions and Events: Locations and linkages
By Richard Butler, Adi Weidenfeld, Allan M. WilliamsThis significant volume will appeal widely to all those interested in the visitor sector, such as tourism, events, leisure studies, destination management and sociology.
-
Visitor Management in Tourist Destinations
By Julia N AlbrechtVisitor management may be considered as a component of destination management at all levels of a destination. It involves a wide range of stakeholders. This book demonstrates current knowledge on visitor management.
-
Quality Issues in Heritage Visitor Attractions
By Ian YeomanDivided into six sections this text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, quality ...
-
Attraction and Destination Management. A Summary
By Laura HerrmannWhat is attraction? Natural Environment; Man made attractions (Tourist/Non‐tourist purpose) Special Events • Visitor attractions vs. Tourist attractions: often called visitor attractions rather than tourist attractions usually day ...
-
Heritage Visitor Attractions: An Operations Management Perspective
By Ian Yeoman, Anna LeaskThis is a textbook which shows how to apply the principles of operations management to Heritage Visitor Attractions. There are also sections on management, design, improvement, capacity and strategy.
-
Tourist Attractions: From Object to Narrative
By Johan R. EdelheimVoase, R. (2008) Rediscovering the imagination: Meeting the needs of the 'new' visitor. In A. Fyall, B. Garrod, A. Leask and S. Wanhill (eds) Managing Visitor Attractions: New Directions (2nd edn) (pp. 148–164).