International Retail Marketing
- ISBN-10
- 1136393803
- ISBN-13
- 9781136393808
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2007-03-30
- Publisher
- Routledge
- Authors
- Christopher Moore, Margaret Bruce, Grete Birtwistle
Description
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Get the book
Other editions
Similar books
-
International Retailing
By Nicholas Alexander, Anne Marie DohertyFor Macleod the problem is not primarily the concern of the financial markets but the retail markets and the inherited lacklustre performance of the trading units. Coles' 2007 annual report does not contain impressive growth rates.
-
Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesThis book is devoted to the dynamic development of retailing.
-
International Retail Marketing Strategies
By Dr. Ramkishen Y.The book is primarily aimed at students pursuing graduation and post-graduation in retail (MBA/BBA/Diploma), professionals and consultants engaged in the field of Retailing.
-
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China
By Karin PennemannShe works in the strategy development department of a leading international company. The Editors The series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof.
-
Retail Marketing
By A. SivakumarFocuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context.
-
The Future of Global Retail: Learning from China's Retail Revolution
By Winter Nie, Mark J. Greeven, James WangBut is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare.
-
Retail Marketing Management: Principles and Practice
By Helen Goworek, Peter McGoldrickThe book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module -Pearson-
-
Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
By Stefan ElsnerStefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful ...
-
Retail Marketing Strategy: Delivering Shopper Delight
By Constant BerkhoutRetail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
-
Retail Business Kit For Dummies
By Rick SegelOpen the book and find: The 10 keys to retailing success How to design stores that work Where and how to buy merchandise The best ways to make your business memorable Expert tips for building your Web site and selling online Advice for ...