Retail Marketing

Retail Marketing
ISBN-10
8174465758
ISBN-13
9788174465757
Series
Retail Marketing
Category
Marketing
Pages
244
Language
English
Published
2007
Publisher
Excel Books India
Author
A. Sivakumar

Description

Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.

Other editions

Similar books