CIM Coursebook Marketing Fundamentals 07/08

CIM Coursebook Marketing Fundamentals 07/08
ISBN-10
1136419497
ISBN-13
9781136419492
Category
Business & Economics
Pages
416
Language
English
Published
2013-05-13
Publisher
Routledge
Authors
Geoff Lancaster, Frank Withey

Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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