The furnishings were also replaced with brick and wood designs and they introduced free Wi-Fi into their stores. Third, McDonalds made use of marketing tactics to reposition the brand. By sponsoring pop acts such as Justin Timberlake ...
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
Hospitality Business Development
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
Hospitality Business Development