Marketing Management and Communications in the Public Sector
- ISBN-10
- 1136504591
- ISBN-13
- 9781136504594
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2012-03-12
- Publisher
- Routledge
- Authors
- Jean-Patrick Villeneuve, Martial Pasquier
Description
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Get the book
Other editions
Similar books
-
Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
By Ogechi Adeola, Kojo Kakra Twum, Paul KatuseIn Navigating the New Normal of Business With Enhanced Human Resource Management Strategies (pp. 113–144). IGI Global. Matos, N., Correia, M. B., Saura, J. R., Reyes-Menendez, A., & Baptista, N. (2020).
-
Marketing in the Public Sector: A Roadmap for Improved Performance
By Philip T. Kotler, Nancy R. LeeSimply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
-
Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies
By Seymour H. FineHe has coauthored Marketing Cases, 2nd edition (Houghton Mifflin Co., 1985), Strategic Marketing Cases and Applications, 2nd edition (Richard D. Irwin, 1986), Marketing Government and Social Services (John Wiley & Sons, 1986), ...
-
Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
By Ogechi Adeola, Kojo Kakra Twum, Paul KatuseThis book provides a deep understanding of the application of these tools to the public sector.” - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria.
-
The Handbook of Public Sector Communication
By Maria Jose Canel, Vilma Luoma-ahoInternational in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication.
-
Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies
By Seymour H. FineThe goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies.
-
Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility
By Edward ElderThis book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
-
Marketing in the New Public Sector
By Lionel TitmanMarketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go...
-
Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
By Paul TemporalAdditionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century.
-
Fundamentals of Public Relations and Marketing Communications in Canada
By William Wray Carney, Leah-Ann LymerFundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.