This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Duncan, T. R. & Mulhern, F. (2004) A white paper on the status, scope and future of IMC. In IMC Symposium, Northwestern University & University of Denver (March 2004). Ferdous, A. S. (2008) 'Integrated internal marketing communication ...
Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future.
stakeholders and make changing the reputation more challenging. Curiously, the simpler the reputation, the more difficult it is to change. For example, when many think of Exxon, the Exxon Valdez oil spill in Alaska comes to the fore ...
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in ...
... Language and Professional Communication, 220–36, Oxon and New York: Routledge. Friginal, E. (2007), 'Outsourced Call Centers and English in the Philippines', World Englishes, 26 (3): 331–45. Friginal, E. (2009), The Language of Outsourced ...
... of Brand Trust: An Abstract,” in: Patricia Rossi (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.* Smit, Edith G., Van Noort, G ...
Additionally, Stokes et al. (2002) stipulate that WOM is an interpersonal communication about products or services in which the sender perceives the receiver to be impartial. This mention of impartiality relates to the receivers' ...
... Operation BBQ Relief, founded after the 2011 tornado in Joplin) help feed victims and emergency personnel after a disaster. Operation BBQ Relief uses social media to mobilize those looking to volunteer, while also telling their story ...
Corporate social responsibility, also called corporate conscience, citizenship, social performance, sustainable responsible business, is a form of corporate self-regulation integrated into a business model. CSR policy functions as a ...
... Concise Encyclopedia of the United Nations ( 2nd ed . , pp . 893-899 ) . Leiden / Boston : Martinus Nijhoff Publishers . Global United Nations ( UN ) . ( 2002 ) . United Nation yearbook . United Nations Department of Commuincations ...