ADVERTISING AND PROMOTION: An Integrated Marketing Communications Perspective
- ISBN-10
- 1259900266
- ISBN-13
- 9781259900266
- Series
- Advertising and Promotion
- Language
- English
- Published
- 2017
- Author
- GEORGE. BELCH
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Other editions
-
- 2015
- 842 pages
- Paperback
- -
-
- 2014
- 559 pages
- Paperback
- -