Advertising and Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 0070891303
- ISBN-13
- 9780070891302
- Series
- Advertising and Promotion
- Category
- Advertising
- Pages
- 559
- Language
- English
- Published
- 2014
- Authors
- Michael A. Belch, Michael Angelo Guolla, George Edward Belch
Description
Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective.
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Other editions
-
- 2017
- - pages
- Paperback
- -
-
- 2015
- 842 pages
- Paperback
- -
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