Essentials of Health Care Marketing
- ISBN-10
- 1284094316
- ISBN-13
- 9781284094312
- Series
- Essentials of Health Care Marketing
- Category
- Business & Economics
- Pages
- 609
- Language
- English
- Published
- 2016-08-15
- Publisher
- Jones & Bartlett Publishers
- Author
- Berkowitz
Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
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