Essentials of Health Care Marketing
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Essentials of Health Care Marketing
By Eric N. BerkowitzHealth Communication , 16 ( 3 ) : 273–288 ; https://pubmed.ncbi.nlm.nih.gov/15265751/ 70. Grinberg , E. ( 2012 , February 7 ) . Georgia's child obesity ads aim to create movement out of controversy .
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Essentials of Health Care Marketing
By Eric N. BerkowitzEmanuella Grinberg, “Georgia's Child Obesity Ads Aim to Create Movement out of Controversy,” CNN (February 7, 2012), http://www.cnn.com/2012/02/07 /health/atlanta-child-obesity-ads. J. Taylor, “The Role of Risk in Consumer Behavior,” ...
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Essentials of Health Care Marketing
By Eric N. BerkowitzThe healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift...
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Essentials of Health Care Marketing
By Eric N. BerkowitzHeavy half segmentation has important marketing implications. Consider the heavy half segment for beer (i.e., the 17% that consumes 88% of all beer sold). The major marketing objective of a beer company is to maintain customer loyalty.
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Essentials of Health Care Marketing
By Berkowitzcustomers are willing to pay, and how the service should be distributed (i.e., locations, hours). All that remains for the hospital is to inform the target market about the availability of the desired new service through the appropriate ...
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Essentials of Health Care Marketing
By Eric BerkowitzM. Iskowitz, “Pfizer Nearly Doubles the Amount It Spent on E-Detailing,” Medical Marketing and Media (January 19, 2010) (www.mmm-online.com/pfizer-nearly-doubles-amount-spent-on-e-detailing/article/161727/). J. D. Lichenthal, S. Sikri, ...
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Essentials of Health Care Marketing
By Eric N. BerkowitzMarketing Plan • Goals • Objectives • Strategies • Tasks • Budgets Business Plan Service A • Financial plan ... FIGURE 2-1 The Strategic Planning Process Source : Steven G. Hillestad and Eric N. Berkowitz , Health Care Marketing Plans ...
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Essentials of Health Care Marketing
By BerkowitzEssentials of Health Care Marketing