Media Management: A Casebook Approach

Media Management: A Casebook Approach
ISBN-10
1317458524
ISBN-13
9781317458524
Series
Media Management
Category
Social Science
Language
English
Published
2016
Authors
George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Stephen Lacy, C. Ann Hollifield

    ... R., 305 Adams, W. J., 202 Adamy, J., 348 Albarran, A. B., 109, 199 Albert, R. D., 96 Allen, C. T., 232, 233, 234, 238, 243, 284 Argyris, C., 64, 113, 310, 312, 319, 320 Arnas, Y. A., 346 Arnold, D. R., 179 Arnold, M., 60 Aronson, ...

  • The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
    The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
    By Nick Smith, Robert Wollan, Catherine Zhou

    This book is geared toward helping you manage every step of the process required to use social media for business.

  • The Rowman & Littlefield Handbook of Media Management and Business
    The Rowman & Littlefield Handbook of Media Management and Business
    By L. Meghan Mahoney, Tang Tang

    The key challenges faced by media managers largely rest in understanding “what the right balance is between humans and technology across the full media and advertising ecosystem; and how to maximize our creativity as an industry while ...

  • Electronic Media Management
    Electronic Media Management
    By William E. McCavitt, Peter K. Pringle

    Electronic Media Management

  • Media Management and Digital Transformation
    Media Management and Digital Transformation
    By Stewart Clegg, Aina Landsverk Hagen, Arne L. Bygdås

    With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

  • Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
    Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
    By Michał Głowacki, Lizzie Jackson

    This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors.

  • Media and Management
    Media and Management
    By Marc Steinberg, Melissa Gregg, Rutvica Andrijasevic

    Rutvica Andrijasevic, Melissa Gregg, Marc Steinberg, Julie Yujie Chen. Lai, Kee-hung, and T.C. Edwin Cheng. 2009. Just-in-Time Logistics. Farnham, U.K.: Gower Publishing, Ltd. Liu, Alan. 2004. The Laws of Cool: Knowledge Work and the ...

  • Handbook of Media Management and Economics
    Handbook of Media Management and Economics
    By Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth

    ... mass communication are carried out” (p. 74). This, obviously, is where the public interest as regulatory mandate acts as a supplement to the public interest as ethical imperative, and where the principles of public service and ...

  • Sport and the Media: Managing the Nexus
    Sport and the Media: Managing the Nexus
    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Michael Clarke, Shane Watson, Chris Rogers, James Faulkner and Mitchell Starc will come together on the floating pitch for a brief training session under the shadows of Tower Bridge. Michael Clarke and Chris Rogers will be available for ...

  • Media Management and Economics Research in a Transmedia Environment
    Media Management and Economics Research in a Transmedia Environment
    By Alan B. Albarran

    First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment.