While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture.
The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.
People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media ...
Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media.
The most relevant textbook for today's students.
Retrieved from http://www .sciencedirect.com/science/article/pii/ S0140673610608094 Wakefield, M., Terry-McElrath, Y., Emery, S., Saffer, H., Chaloupka, F. J., Szczypka, G., et al. (2006, December).
The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.
Full-color photographs and a strong storytelling approach keep you captivated throughout the book.
We commonly think of society as made of and by humans, but with the proliferation of machine learning and AI technologies, this is clearly no longer the case.