Introduction to Mass Communication: Media Literacy and Culture
- ISBN-10
- 0072917377
- ISBN-13
- 9780072917376
- Series
- Introduction to Mass Communication
- Category
- Mass media
- Pages
- 560
- Language
- English
- Published
- 2003
- Publisher
- McGraw-Hill Humanities Social
- Author
- Stanley J. Baran
Description
This text makes explicit what has been implicit for so long: that media literacy skills can and should be taught directly and that, as we travel through the 21st century, media literacy is an essential survival skill for everyone in our society.... This text takes the position that media, audiences, and culture develop and evolve in concert. -Pref.
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Other editions
-
- 2007
- 516 pages
- Paperback
- McGraw-Hill Humanities Social
-
- 2024
- - pages
- Paperback
- McGraw-Hill Companies
-
- 2014-01-13
- 480 pages
- Paperback
- McGraw-Hill Education
-
- 2013-01-16
- 464 pages
- Paperback
- McGraw-Hill Education
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