Media Research Methods: Audiences, Institutions, Texts

Media Research Methods: Audiences, Institutions, Texts
ISBN-10
1350306665
ISBN-13
9781350306660
Series
Media Research Methods
Category
Social Science
Pages
385
Language
English
Published
2017-10-13
Publisher
Bloomsbury Publishing
Authors
Ina Bertrand, Peter Hughes

Description

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

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