Qualitative Research Methods for Media Studies
- ISBN-10
- 1315435969
- ISBN-13
- 9781315435961
- Series
- Qualitative Research Methods for Media Studies
- Category
- Social Science
- Pages
- 246
- Language
- English
- Published
- 2017-06-26
- Publisher
- Taylor & Francis
- Author
- Bonnie S. Brennen
Description
Reflexivity -- Analyzing and Interpreting Ethnographic Material -- Ethical Considerations -- Research Using Ethnography -- Participant Observation Exercises -- Chapter 8 Textual Analysis -- What Is a Text? -- The Development of Textual Analysis -- The Influence of Semiotics -- Theory and Interpretation -- Encoding and Decoding -- Ideological Analysis -- Genre Analysis -- Rhetorical Analysis -- Using New Technologies in Textual Analysis -- Ethical Considerations -- Research Using Textual Analysis -- Textual Analysis Exercises -- Acknowledgments -- Index
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