The Dark Side of Social Media: A Consumer Psychology Perspective

ISBN-10: 1351683802
ISBN-13: 9781351683807
Category: Psychology
Pages: 248
Language: English
Published: 2017-09-14
Publisher: Routledge
Author: Angeline Close Scheinbaum

Description

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

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Other editions

The Dark Side of Social Media
- 2019-07-15
- 200 pages
- Paperback
- Academic Press
The Dark Side of Social Media: Psychological, Managerial, and Societal...
- 2019-07-06
- 188 pages
- Ebook
- Academic Press

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