Marketing in the 21st Century: Concepts, Challenges and Imperatives
- ISBN-10
- 1351781715
- ISBN-13
- 9781351781718
- Series
- Marketing in the 21st Century
- Category
- Social Science
- Pages
- 360
- Language
- English
- Published
- 2017-11-01
- Publisher
- Routledge
- Author
- Henry Kyambalesa
Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
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Other editions
-
- 2017-11-01
- 336 pages
- Ebook
- Routledge
-
- 2007
- 305 pages
- Paperback
- Greenwood Publishing Group
-
- 2007
- 264 pages
- Paperback
- Greenwood Publishing Group
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