Marketing in the 21st Century

  • Marketing in the 21st Century: Interactive and multi-channel marketing
    Marketing in the 21st Century: Interactive and multi-channel marketing
    By Bruce David Keillor

    Bruce David Keillor William J. Hauser, Dale M. Lewison ... (Essex, England: Pearson Education Limited, 2005), 181-203. 1 1. Richard L. Sandhusen, Marketing (Hauppauge, NY: Barron's Educational Series, 2000), 167-70. 12. Ibid. 13. Ibid.

  • Marketing in the 21st Century
    Marketing in the 21st Century
    By Bruce David Keillor

    (Essex, England: Pearson Education Limited, 2005), 181–203. ... (London: Thomas Learning, 2002), 215–19. ... Janet Ilieva, Steve Baron, and Nigel M. Healey, “Online Surveys in Marketing Research: Pros and Cons,” International Journal of ...

  • Marketing in the 21st Century: Integrated marketing communication
    Marketing in the 21st Century: Integrated marketing communication
    By Bruce David Keillor

    Kim K.P. Johnson , Susan J. Torntore , and Joanne B. Eicher , Oxfordshire , UK : Berg ( 2003 ) , 104-106 . 32. Simmel . 33. Simmel . 34. King , Charles W. , Jr. , " Fashion Adoption : A Rebuttal to the ' Trickle Down Theory ...

  • Marketing in the 21st Century: New world marketing

    A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

  • Marketing in the 21st Century: Company and customer relations
    Marketing in the 21st Century: Company and customer relations
    By Bruce David Keillor

    As a sales manager or business owner , you must either have a legal department to advise you on such matters or pursue additional training in business law . This chapter , along with the other chapters in this book , does provide ...

  • Marketing in the 21st Century: New world marketing
    Marketing in the 21st Century: New world marketing
    By Bruce David Keillor

    21st CENTURY Four Volumes PRAEGER PERSPECTIVES BRUCE D. KEILLOR , General Editor Volume 1 : New World Marketing Timothy ... Volume Editors Volume 4 : Integrated Marketing Communication Deborah L. Owens and Douglas B. Hausknecht , Volume ...

  • Marketing in the 21st Century: Concepts, Challenges and Imperatives
    Marketing in the 21st Century: Concepts, Challenges and Imperatives
    By Henry Kyambalesa

    Pride, W.M. and Ferrell, O.C., Marketing: Basic Concepts and Decisions (Boston: Houghton Mifflin Company, 1977), pp. ... For a complete listing of the questions alluded to, see Rapp, S. and Collins, T., The Great Marketing Turnaround: ...

  • Marketing in the 21st Century: Concepts, Challenges and Imperatives
    Marketing in the 21st Century: Concepts, Challenges and Imperatives
    By Henry Kyambalesa

    The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions.