Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
- ISBN-10
- 1412909236
- ISBN-13
- 9781412909235
- Category
- Business & Economics
- Pages
- 370
- Language
- English
- Published
- 2006-03-06
- Publisher
- SAGE
- Authors
- Walter Wymer, Patricia Knowles, Roger Gomes
Description
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
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Other editions
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- 2006-03-06
- 384 pages
- Paperback
- SAGE Publications
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- 2006-03-06
- 384 pages
- Ebook
- SAGE Publications
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