Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
ISBN-10
145224569X
ISBN-13
9781452245690
Category
Business & Economics
Pages
384
Language
English
Published
2006-03-06
Publisher
SAGE Publications
Authors
Walter Wymer, Patricia Knowles, Roger Gomes

Description

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

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