Companies & Their Brands lists over 360,000 brands and the more than 100,000 companies that produce them. Used by business owners, lawyers, students and others, Companies & Their Brands is the primary source for consumer brand information, containing both current and defunct brands and companies.
Companies and Their Brands lists manufacturers and distributors, from small businesses to large corporations and from the public and private sectors.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.
This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators.
Companies and Their Brands: Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
#MeToo came to mainstream prominence in 2017 following accusations of serial sexual assault against Hollywood mogul Harvey Weinstein. He was the culprit that his victims were speaking out against. But its impact extended well beyond ...
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate ...
Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the ...
Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B.
Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology.