Harvard Business Review on Increasing Customer Loyalty
- ISBN-10
- 1422171965
- ISBN-13
- 9781422171967
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2011-02-24
- Publisher
- Harvard Business Press
- Author
- Harvard Business Review
Description
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
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Other editions
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- 2011
- 221 pages
- Paperback
- Harvard Business Press
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