Make America Meme Again: The Rhetoric of the Alt-Right

Make America Meme Again: The Rhetoric of the Alt-Right
ISBN-10
1433159740
ISBN-13
9781433159749
Pages
258
Language
English
Published
2019
Publisher
Peter Lang Incorporated, International Academic Publishers
Authors
Heather Suzanne Woods, Leslie A. Hahner

Description

Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.

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