Make America Meme Again: The Rhetoric of the Alt-Right

Make America Meme Again: The Rhetoric of the Alt-Right
ISBN-10
143318205X
ISBN-13
9781433182051
Pages
258
Language
English
Published
2020-05-15
Publisher
Peter Lang Incorporated, International Academic Publishers
Authors
Heather Suzanne Woods, Leslie A. Hahner

Description

Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.

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