Pharmaceutical Marketing: Strategy and Cases
- ISBN-10
- 1439810915
- ISBN-13
- 9781439810910
- Category
- Medical
- Pages
- 440
- Language
- English
- Published
- 1991-10-24
- Publisher
- CRC Press
- Author
- Mickey C. Smith
Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
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Other editions
-
- 2002-03
- 371 pages
- Paperback
- Taylor & Francis
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