Pharmaceutical Marketing: A Practical Guide
- ISBN-10
- 157491118X
- ISBN-13
- 9781574911183
- Category
- Medical
- Pages
- 400
- Language
- English
- Published
- 2001-10-01
- Publisher
- CRC Press
- Author
- Dimitris Dogramatzis
Description
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
Get the book
Other editions
-
- 2002-03
- 371 pages
- Paperback
- Taylor & Francis
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