Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves
ISBN-10
1440634394
ISBN-13
9781440634390
Category
Business & Economics
Pages
320
Language
English
Published
2008-07-01
Publisher
Penguin
Author
Jacqueline Deval

Description

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.

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