Marketing in the 21st Century and Beyond: Timeless Strategies for Success
- ISBN-10
- 1440828539
- ISBN-13
- 9781440828539
- Category
- Business & Economics
- Pages
- 276
- Language
- English
- Published
- 2012-11-12
- Publisher
- Bloomsbury Publishing USA
- Author
- Bruce D. Keillor
Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
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Other editions
-
- 2013
- 265 pages
- Paperback
- ABC-CLIO
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