This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing.
The other goal is to provide a road map of the global market/marketing research process. The guiding principle of this book is to discuss global market/marketing research in 21st century and beyond in the context of global digital economy.
From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals.
Marketing Beyond 2000: Why You Will Have to Use the Internet to Market Your Goods Or Services in the 21st...
This book has three parts: Part One discusses how Network Marketing business began, what you need to know about the business and the terms as used in the industry.
It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities.
And that's not all - you see - this is a COMPLETE system.... * How to EXACTLY measure the effectiveness of an ad, a sign, or even a webpage to see if it is getting results * How to set up an AUTOMATIC follow-up system * How to turn a first ...
Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by ...
This is the breakthrough work that has redefined an industry.
The text integrates strategies and best practices that support equitable education, elevate human rights, and pave the way for a better future. The text is divided into four modules.