`I think this is a wonderful book. The social psychological theories are exceptionally well presented for practical use. Anyone studying social psychology will find this book extremely relevant and accessible' - Gerjo Kok, Professor of Applied Psychology, Department of Work and Social Psychology, Maastricht University `This is a highly readable book dealing with an exciting topic, applied social psychology, which is at the heart of many urgent problems of the new millennium. It is well suited for curing the disease of those who still believe there is an opposition between fundamental and applied research, between theories and practice. The major asset of this volume lies in the originality and strength of the PATH concept -- from problem definition, over analysis, and test, to helping. I like the idea to implement and institutionalize this framework in teaching and in education' - Klaus Fiedler, University of Heidelberg Introducing a new methodological approach for doing applied psychology, the PATH model, this book offers a simple, systematic, step-by-step, easy-to-use methodology for applying primarily social psychological theory to a wide range of social problems, from tackling crime and prejudice to fostering environmental conservation and team performance. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, set up and execute a research project to test the model, and develop an intervention. Applying Social Psychology is a highly practical text, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions for these problems based upon social psychological theory and research. Written in an engaging and accessible way, this book offers: 1. A new methodological model put forward by the authors (PATH model); 2. Real world case studies; 3. End of chapter exercises; 4. Interviews with leading social psychologists; 5.Glossary of key theories and concepts in social psychology; 6. Recommended further reading.
An introduction to how social psychological theories, methods and interventions can be applied to manage real-world social problems.
Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -- this book examines many of the ways in which social psychology has been and is being...
The book begins with separate chapters that define the field, examine social psychological theory, review research methods, and consider the design and evaluation of interventions.
Likewise, an empirical-analytic social psychology has been able to develop within a social structure that has established normative goals against which its principles of technical control can be assessed. Although it is possible for ...
This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life.
... 91 Grisso , T. , 140 Gomez - Peretta , C. , 105 Groebel , J. , 8 Gonzalez , A. , 314 Gross , J. , 128 Gonzalez , E. , 270 Gross , L. , 265 Gonzales , M. , 210 Grusec , J.E. , 53 Gonzalez - Lomeli , D. , 212 Grusky , O. , 83 Goodkin ...
Using significant social themes, like work, education, health, sport, crime, communication and the environment, as its starting point, this text illustrates how multiple perspectives are able to work together in helping understand real life ...
This lucid study provides broad, easy-to-follow coverage of applications of social psychology to societal and individual problems. Focusing on applications that have been rigorously evaluated, Weyant considers not only direct...
First Published in 1983. This volume is the second in a series of volumes on applied social psychology. The contents of the contributions represent the richly diverse approaches and settings in which social psychology is being used.
Hailed as a classic in a newly developing field -- and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus --this text examines many of the ways in which social psychology has been and is being ...