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confronted with real-life decisions and to expose them to different treatments so as to carry out rigorously controlled experiments. I am now convinced that Social psychologists can carry out field investigations in such a way as to ...
`I think this is a wonderful book. The social psychological theories are exceptionally well presented for practical use. Anyone studying social psychology will find this book extremely relevant and accessible'...
Using significant social themes, like work, education, health, sport, crime, communication and the environment, as its starting point, this text illustrates how multiple perspectives are able to work together in helping understand real life ...