"Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication and dealing with disruption. The authors explain how the confluence of three seismic changes--the internet, mobile, and cloud computing--has shifted the balance of power between consumer and corporation. The companies that thrive will be the ones that create superior products and attract a new breed of multi-faceted employees whom the authors dub "smart creatives." The management maxims are illustrated with previously unreported anecdotes from Google's corporate history. "Back in 2010, Eric and I created an internal class for Google managers focusing on the lessons the management team learned the hard way," says Rosenberg. "The class slides all said 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how Google empowers employees to succeed.""--
This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
Eric Schmidt - Cựu Chủ tịch điều hành Alphabet và cựu CEO của Google cùng với Jonathan Rosenberg - cựu phó chủ tịch cấp cao của Google và hiện là cố vấn của CEO của Alphabet, chia sẻ với độc ...
Google模式: 智慧創做者世代來臨,挑戰瘋狂變化世界的經營思維與工作邏輯
Как работает Гоогле
Schmidt had been chief technology officer at On June 15 , 2006 , the Oxford English Dictionary added Sun Microsystems and CEO of google as a verb , meaning , “ To Novell , two successful technology use the Google search engine to find ...
本书围绕移动生产力的四大要素,三大背景,三大特征,三大先进性,三大技术驱动,未来劳动者,管理者和政企面临的机遇和挑战,以及中国"弯道超车"的重大历史机遇等问题做了论述.
本书从顶层思维, 产品思维, 价格思维, 推广与传播思维, 渠道思维, 互联网未来思维等六个方面, 对雷军的互联网营销思维按照理论框架进行了全面的总结.透过分析与研究, ...
An analysis of the inflated business potential of the Internet.
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that "it's what you learn after you know ...