Strategic Sport Communication

Strategic Sport Communication
ISBN-10
1492594490
ISBN-13
9781492594499
Series
Strategic Sport Communication
Category
Communication in sports
Pages
472
Language
English
Published
2020-07-08
Publisher
Human Kinetics Publishers
Authors
Paul M. Pedersen, Pamela Laucella, Andrea Geurin

Description

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

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