Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
ISBN-10
1501367978
ISBN-13
9781501367977
Series
Silent Selling
Category
Display of merchandise
Pages
447
Language
English
Published
2022-01-01
Publisher
Bloomsbury Publishing USA
Author
Judith A. Bell

Description

"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--

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