Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
ISBN-10
1609011538
ISBN-13
9781609011536
Series
Silent Selling
Category
Design
Pages
448
Language
English
Published
2011-06-22
Publisher
Fairchild Books
Authors
Judith Bell, Kate Ternus

Description

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

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