A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where ...
Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals ...
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.
This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students.
A new, ′one-stop-shop′ textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.
Secondly, seeking agreement among co-researchers, experts and participants (Graneheim & Lundman, 2004). ... Thirdly, triangulation (Morse, 2015), which attempts to look at the phenomenon from different perspectives.
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events.
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry.
This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and ...