The SAGE Handbook of Marketing Ethics
- ISBN-10
- 1529709296
- ISBN-13
- 9781529709292
- Pages
- 664
- Language
- English
- Published
- 2020-11-07
- Publisher
- SAGE Publications Limited
- Authors
- Lynne Eagle, Stephan Dahl, Patrick de Pelsmacker
Description
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
