The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics
ISBN-10
1529738571
ISBN-13
9781529738575
Category
Business & Economics
Pages
576
Language
English
Published
2020-10-05
Publisher
SAGE
Authors
Lynne Eagle, Stephan Dahl, Patrick de Pelsmacker

Description

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

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