Advertising
- ISBN-10
- 1534130969
- ISBN-13
- 9781534130968
- Series
- Advertising
- Category
- Juvenile Nonfiction
- Pages
- 32
- Language
- English
- Published
- 2018-08-01
- Publisher
- Cherry Lake
- Author
- Wil Mara
Description
Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the topic through the lenses of History, Geography, Civics, and Economics. Text and photos look at the history, basic philosophies, and geography of advertising in the media. As they read, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter is included, as well as a bibliography, glossary, and index.
Get the book
Other editions
-
- 2021-08-01
- 456 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2019-10-25
- 584 pages
- Paperback
- McGraw-Hill Education Australia
Similar books
-
The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete Barry'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
-
Ogilvy on Advertising
By David Ogilvy" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
-
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the complete media planning and buying process.
-
Breakthrough Advertising
By Eugene SchwartzBreakthrough Advertising
-
We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has [3 volumes]
By Bob Batchelor, Danielle Sarver CoombsThese volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
-
Advertising Explained (RLE Advertising)
By Dennis CatonThis work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, ...
-
Personalities and Products: A Historical Perspective on Advertising in America
By Edd C. ApplegateProfiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America.
-
Endorsements in Advertising: A Social History
By Kerry SegraveThe illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
-
American Advertising: A Reference Guide
By Donald W. Hendon, Emelda L. WilliamsAmerican Advertising: A Reference Guide
-
Strategic Copywriting: How to Create Effective Advertising
By Edd ApplegateGeorge Washington America's First Hero John Tyler Establishing the Precedent Ulysses S. Grant In Over His Head Millard Fillmore " Called by a Bereavement " Dwight D. Eisenhower The Heroic Image Andrew Johnson " Elect of an Assassin ...